Due class 12
Last week you were assigned a particular shoe.
Determine the specific target market for these shoes and build a mood / inspiration DIORAMA (using a shoe box) that:
- examines what shoes mean metaphorically/emotionally to your group
- examines your target market groups level of environmental awareness
- shows the status symbols of your target market
- visual language that appeals to your target market
Decide whether or not you will eliminate, re-purpose, replace or re-design your shoe’s box
Prepare to present your diorama and concepts for a new shoebox solution Class 6
Concept can be presented a sketches, as mockup, or simply as a conversation.
ALIZA - Simple Shoes simpleshoes.com
GREG - Converse Allstars converse.com
KELLY - Blundstone Boots blundstone.ca
BINDU - Robeez Baby Shoes robeez.com
TONY - Stuart Weitzman Shoes stuartweitzman.zappos.com
EUGENE - Irregular Choice Shoes irregularchoice.co.uk
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