Due class 12
Last week you were assigned a particular shoe.
Determine the specific target market for these shoes and build a mood / inspiration DIORAMA (using a shoe box) that:
- examines what shoes mean metaphorically/emotionally to your group
- examines your target market groups level of environmental awareness
- shows the status symbols of your target market
- visual language that appeals to your target market
Decide whether or not you will eliminate, re-purpose, replace or re-design your shoe’s box
Prepare to present your diorama and concepts for a new shoebox solution Class 6
Concept can be presented a sketches, as mockup, or simply as a conversation.
ALIZA - Simple Shoes simpleshoes.com
GREG - Converse Allstars converse.com
KELLY - Blundstone Boots blundstone.ca
BINDU - Robeez Baby Shoes robeez.com
TONY - Stuart Weitzman Shoes stuartweitzman.zappos.com
EUGENE - Irregular Choice Shoes irregularchoice.co.uk
Thursday, November 27, 2008
Thursday, November 6, 2008
ID3 - Class 8
Assignment 1 - Vancouver on Tap
Working with your Super Hero group come up with 3 or more initiatives to promote the idea of drinking municipal water. You will be assigned a specific target market group. Use tonight's class time to brainstorm ideas and approach with your group. 60 - 90 minutes will be allotted at the beginning of next class to bring your additional ideas, thumbnails, materials together, and prepare yourselves to excite us with your presentation.
A useful link: londonontap.org
NOTE: PLEASE BRING SCISSORS, RULER AND EXACTO BLADE TO CLASS NEXT THURSDAY NOV 13.
Working with your Super Hero group come up with 3 or more initiatives to promote the idea of drinking municipal water. You will be assigned a specific target market group. Use tonight's class time to brainstorm ideas and approach with your group. 60 - 90 minutes will be allotted at the beginning of next class to bring your additional ideas, thumbnails, materials together, and prepare yourselves to excite us with your presentation.
A useful link: londonontap.org
NOTE: PLEASE BRING SCISSORS, RULER AND EXACTO BLADE TO CLASS NEXT THURSDAY NOV 13.
ID3 - Classes 7 - 12
Welcome to the 3D and Packaging portion of ID3.
Please contact me - Cindy Sheldan - your instructor at:
604 617-8415
604 874 9363 x 116
cindy@swca.ca
Please contact me - Cindy Sheldan - your instructor at:
604 617-8415
604 874 9363 x 116
cindy@swca.ca
Thursday, October 2, 2008
ID3 - Class 4 Links
Title: Coke Zero Game
Comments: Created by Design Chapel. Amazing combination of Sound, Pop Culture, Video, Artistry, ect.
Click here to visit the site
Title: Making of Get the Glass
Comments: Shows the process of creating the campaign. Another award winner from DC. The Design Chapel blog also contains the making of the "Coke Zero Game" as well.
Click here to check it out
Title: Gears of War Video Game Trailer
Comments: Beautiful, mysterious, compelling and engaging. And it's a frikin videogame!!!!
Click here to check it out
Title: "Get a Girlfriend" Axe Commercial
Comments: Compelling to watch but you don't really get it until the end.
Title: VW GTI "Uber" cool Ad
Comments: I love how CP took the problem and really capitalized. Overall, really funny campaign.
Title: Axe Gamekillers Campaign
Comments: Wow - what an amazing campaign. Such a strong core concept and wonderful implementation into each deliverable/touchpoint. Enjoy.
Comments: Created by Design Chapel. Amazing combination of Sound, Pop Culture, Video, Artistry, ect.
Click here to visit the site
Title: Making of Get the Glass
Comments: Shows the process of creating the campaign. Another award winner from DC. The Design Chapel blog also contains the making of the "Coke Zero Game" as well.
Click here to check it out
Title: Gears of War Video Game Trailer
Comments: Beautiful, mysterious, compelling and engaging. And it's a frikin videogame!!!!
Click here to check it out
Title: "Get a Girlfriend" Axe Commercial
Comments: Compelling to watch but you don't really get it until the end.
Title: VW GTI "Uber" cool Ad
Comments: I love how CP took the problem and really capitalized. Overall, really funny campaign.
Title: Axe Gamekillers Campaign
Comments: Wow - what an amazing campaign. Such a strong core concept and wonderful implementation into each deliverable/touchpoint. Enjoy.
ID3 Project Brief
CLASS PROJECT:
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION: Get kids to eat more fruits (specifically your given fruit)
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. Instructor has the right to give separate marks to each student within the pairing based on their individual performance/participation
BREAK DOWN OF MARKS
Successful completion of all element: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
Total 100
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION: Get kids to eat more fruits (specifically your given fruit)
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. Instructor has the right to give separate marks to each student within the pairing based on their individual performance/participation
BREAK DOWN OF MARKS
Successful completion of all element: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
Total 100
Monday, September 22, 2008
ID3 - Book List
Here are 4 books that should keep you all busy for the term. These are just a few books that I will be referring to over the next 6 weeks.
TITLE: Daniel H. Pink: A Whole New Mind
Comments: This is a creative must read for our new modern times (at least in my opinion). Pink offers a new foothold for creativity for us all.
TITLE: Bill Buxton: Sketching User Experiences
Comments: This book is great for all creative designers in New Media. However, New Media or not, it's a really useful book.
TITLE: John Maeda: The Laws of Simplicity
Comments: This book won't take too long to read, but contains principles that I use in both my professional and personal life. Meada is a very influential force in the realm of New Media.
TITLE: Bill Moggridge: Designing Interactions
Comments: Mr. M has seen it all through the ups and downs of the development of Microsoft and Apple. Lots of great guest interviews/case studies. Also a nice DVD at the back.
TITLE: Daniel H. Pink: A Whole New Mind
Comments: This is a creative must read for our new modern times (at least in my opinion). Pink offers a new foothold for creativity for us all.
TITLE: Bill Buxton: Sketching User Experiences
Comments: This book is great for all creative designers in New Media. However, New Media or not, it's a really useful book.
TITLE: John Maeda: The Laws of Simplicity
Comments: This book won't take too long to read, but contains principles that I use in both my professional and personal life. Meada is a very influential force in the realm of New Media.
TITLE: Bill Moggridge: Designing Interactions
Comments: Mr. M has seen it all through the ups and downs of the development of Microsoft and Apple. Lots of great guest interviews/case studies. Also a nice DVD at the back.
ID3 - Class 2 Links
TITLE: Design Chapel
Comments: These guys are my idols. They effortlessly navigate the realm of POP Culture and have a great design aesthetic. Not only does it document design process but highlights design as lifestyle.
Click here to view
TITLE: DIOR MEN's Cosmetics
Comments: I think we can all agree that this was the SITE OF THE DAY. Nuff said.
Click here to watch
TITLE: Art of the Title
Comments: For obvious reasons, this site rocks. This blogger rocks. Please remember that these sequences are more than just eye candy. They are excellent studies in Narrative, Aesthetic, Art, Creativity, Audio/Music and Storytelling. ENJOY!!!
Click here to view
TITLE: NikeID
Comments: What a marvelous example of Concept and the wonder of New Media
Click here to view
TITLE: Search Me
Comments: Visual Search Engine
Click here to use
TITLE: Vault49
Comments: Nice collection of slick work. Not too crazy about the navigation
Click here to use
TITLE: A List Apart
Comments: A nice resource of writings pertaining to Design
Click here to use
TITLE: Zen Habits
Comments: This resource has a ton of links to help your life. Some good and some bad, so please take your time.
Click here to use
TITLE: Emily Carr Design Grads Blog
Comments: What the heck. We're all sharing the same web. If you get a sec, read their design journals to see what they're up to. We're all in this together.
Click here to view
Comments: These guys are my idols. They effortlessly navigate the realm of POP Culture and have a great design aesthetic. Not only does it document design process but highlights design as lifestyle.
Click here to view
TITLE: DIOR MEN's Cosmetics
Comments: I think we can all agree that this was the SITE OF THE DAY. Nuff said.
Click here to watch
TITLE: Art of the Title
Comments: For obvious reasons, this site rocks. This blogger rocks. Please remember that these sequences are more than just eye candy. They are excellent studies in Narrative, Aesthetic, Art, Creativity, Audio/Music and Storytelling. ENJOY!!!
Click here to view
TITLE: NikeID
Comments: What a marvelous example of Concept and the wonder of New Media
Click here to view
TITLE: Search Me
Comments: Visual Search Engine
Click here to use
TITLE: Vault49
Comments: Nice collection of slick work. Not too crazy about the navigation
Click here to use
TITLE: A List Apart
Comments: A nice resource of writings pertaining to Design
Click here to use
TITLE: Zen Habits
Comments: This resource has a ton of links to help your life. Some good and some bad, so please take your time.
Click here to use
TITLE: Emily Carr Design Grads Blog
Comments: What the heck. We're all sharing the same web. If you get a sec, read their design journals to see what they're up to. We're all in this together.
Click here to view
Subscribe to:
Posts (Atom)